Oh, Brother: Here Come Facebook’s New Video Ads… That Autoplay In Your Feed

Let’s get the grumbling out of the way now: Yes, Facebook is testing new video ads and yes, they will autoplay in both your desktop and mobile feeds. But hey, at least the sound won’t be on until you click on it, so, yay?

The only way to get through these ads without watching them silently is to scroll past them on your feed, writes Facebook in a post announcing the news. Once you can’t see the video anymore, it stops playing.

Right now there are three kinds of sources these videos will come from: “Individuals (personal Facebook accounts or verified Pages); Some Pages, like those of entertainers and sports organizations; Summit Entertainment’s content for Divergent.”

More