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Sunday, June 23, 2013

Royal Farms Knows How To Run A Professional Business

Dear Mr. Albero,

Thanks for your comments regarding a recent experience at one of our stores pertaining to our Royal Farms chicken. We appreciate that you brought this to our attention and we are sorry that your first experience with our fried chicken was less than excellent. We assure you that your comments are being taken very seriously because Royal Farms wants every person visiting our stores to be a loyal and repeat customer.

Mr.. Albero, it would be helpful if you could let us know which of our more than 150 stores you visited and the date and time of your visit so we may look into the matter more thoroughly. We also would like the opportunity to invite you back so you can experience firsthand how our fresh, never frozen, hand breaded Royal Farms chicken is prepared and to give us a chance for you to give it another try. We assure you that the description you gave for our chicken is not acceptable and that action will be taken to investigate the matter.

Thanks for visiting Royal Farms.

P.S. - We were pleased to notice the many favorable comments about our chicken from many of your own blog readers.

Sincerely,

Ed Stronski
Marketing Manager
Royal Farms
3611 Roland Ave
Baltimore, MD 21211

Publishers Notes: It should be noted that I did NOT make any kind of contact with Royal Farms. The above letter came to me after their Marketing Manager read the article on Salisbury News. I had no intention to complain to Royal Farms. Like any other dining experience, sometimes you just hit a bad day/experience. 

Because Royal Farms has proven to be extremely professional and proactive, we will go back to this Royal Farms and try them again. 

I tip my hat to Royal Farms and hope all businesses can learn from this experience.

20 comments:

Anonymous said...

Cool glad to here.

Anonymous said...

Wow, talk about great customer service and relations and the promptness is just astounding. The government really needs to take their lessons from Royal Farms management.

Anonymous said...

They are usually my first choice for chicken. I really enjoy it and it lasts for days as leftovers retaining it's moisture.

Anonymous said...

Impressive, it is also nice that they have built new, clean stores instead of some of the run down convenience stores in this town.

Anonymous said...

Fix the Western Fries! They need to be coated and seasoned. Main St. in Salisbury's store does not coat the fries hardly at all. Seaford, DE is the best in the area but that is not saying much.

They need to have salt and black pepper, and a small hint of seasoned salt.

Optionally, but preferred they need to be cooked in the same vat as the chicken (chicken fat flavor) - i'm sure that won't meet with your health conscious wanting to be "trans-fat free" but those people shouldn't be eating fried food anyway.

Anonymous said...

Great job Royal Farms.

Anonymous said...

Just had some of their chicken for lunch. It was great!

Anonymous said...

dittos to 11:58

Anonymous said...

Good to hear that this occurred...NOW...if we could turn this for the good...like reporting bad service at Lab Corp behind the mall (waiting 45 min with one employee on a busy day) we would get somewhere. BTW..I have had great chicken at RF and then not fit to eat chicken (same place)

Anonymous said...

2:04pm - you're complaining about 45 minutes? I've waited 1 1/2 hours many times, and over 2 hours before.

Anonymous said...

If don't want to wait at Lab corp make an appointment, it is available on line. I do it and they always take me back on time.

Anonymous said...

Royal Farms got the game on lock

JAL said...

I have never tried RF,s chicken but because of there response and the efforts of this blog it will be my next dinner thanks RF and JOE

Anonymous said...

I know Ed and he is a stand-up guy. Thanks for addressing this Ed.

Anonymous said...

Since RF people read these comments, it's a great chain EXCEPT winter evenings when the North OC and Fenwick stores only staff one person. Cheap, cheap, cheap...and potentially dangerous. I live between those two stores and frequent both of them. If you go into either store just after the one employee gets a big deli order, and there are a few other people already waiting...Royal Farms becomes Royal Pain. The employees are usually very friendly, and always very sympathetic when someone else's cheapo staffing creates delays for the customers.

Anonymous said...

That was great from Royal Farms, and glad you were so pleasant and willing to try again. Always good to be flexable. Every business has a bad day. Even if they work hard not to.

Anonymous said...


Ed...

There's a deli problem at New Church RF.

Staff unfriendly, rude, and chicken is not always that good. Bathroom is disgusting.

This is one of your busiest store so you might want to check it out as a Mystery Shopper.

Jack K Richards said...

Have never tried RF chicken but do buy a rotisserie chicken at Sam's club for $4.98, which is great and we get about 3 meals and soup out of it.

Anonymous said...

If there was A Salisbury Fire Truck there Joe would have A picture of it and make A big deal about it.

Anonymous said...

Because of this letter, I decided to try RF the other day for a late lunch.

It turns out, the secret to their recipe is tons and tons of salt, with just a little chicken flavor! I had Western Fries an a chicken cordon bleu sandwich. I couldn't finish either item of the meal because it was so salty. It was like my tongue had been pickled or something.

I'm all for freedom of choice, and if somebody wants a meal with enough salt to keep Rt 50 between Salisbury and Mardela snow-free, by all means go for it. But if you have medical or even flavor requirements that keep you from ingesting that much sodium, it's probably not the right place for you.