The more ad exposure the teens reported -- and the more they enjoyed the commercials -- the more they drank by 10th grade, the researchers found.
"This study provides evidence that exposure to alcohol advertising in seventh grade and liking those alcohol advertisements on television is associated with higher levels of drinking in the eighth and ninth grades," said lead researcher Jerry Grenard, an associate professor in the School of Community and Global Health at Claremont Graduate University in California.
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11 comments:
They did'nt have to drive very far to get me to drink.I had what was called a "genetic predisposition" to alcohol.At 16 or so I was hooked after my first drink of the hard stuff.Thank god I quit.
The ads don't drive me to drink, but my wife does. I will say she was really proud of me the other night. I had a few more beers than I should have so I took a bus home. She didn't know I could drive a bus!
The same way drug companies have so many commercials about the drugs that will make you feel better. Got toenail fungus? They have a pill for it! True that, and it costs like over $300, had an old gentleman tell me that, said he'd keep the nail fungus he wasn't buying it!
They should bain all commercials relating to alcohol. It puts the young mind on the wrong path.
I would say the example set by the parents, and other adults that are influential in a teens life.
I agree with 4:30.
Beer ads always show people laughing and having the greatest times of their lives. How about the ads show the other darker effects of drinking like hangovers, fights, DUIs and sometimes DEATH.
So alcohol ads make you drink?? What effect do you think unrestrained violence and mayhem on tv advertisements would have on these same minds??
It's all in the name of "free speech" isn't it? Or is it just greed??
Lower the drinking age to 18 and watch how much faster young adults either grow up or dumb down. Let the alcohol ads be. Its our choice to drink or smoke, no one is shoving it down our throats.
yes, lets blame that now.
Last I checked there were no liquor advertisements on Disney, Nicklodean, Nick Jr., Teen Nick, Boomerang, or a myriad of other youth program networks. Perhaps a little parenting may be in order and a little less sniffling about what the kid's are watching. Hey mom and dad, do your job.
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