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Saturday, November 03, 2012

NBCU's Sandy Telethon Raises Nearly $23M for American Red Cross

NBCUniversal’s "Hurricane Sandy: Coming Together" live, one-hour benefit telethon that aired Friday, Nov. 2, generated nearly $23 million in donations for the American Red Cross.

NBCU and the American Red Cross said a record number of individual donations were received for the not-for-profit relief organization between 8 p.m. and 12 a.m. Eastern on Friday, Nov. 2 -- more website and phone traffic than any Red Cross benefit telethon over the last five years.

The event, hosted by Today anchor Matt Lauer, featured performances by Christina Aguilera (a judge on NBC'sThe Voice), Mary J. Blige, Jon Bon Jovi, Billy Joel, Joe Perry, Bruce Springsteen and the E Street Band, Sting and Steven Tyler as well as appearances by Kevin Bacon, Jimmy Fallon (NBC's Late Night with Jimmy Fallon), Tina Fey, Whoopi Goldberg, Jon Stewart and NBC News' Brian Williams.

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2 comments:

Anonymous said...

Wonder who's tracking the money?

Anonymous said...

no kidding. Who will report the truth as to how much the acts were paid. Funny they never disclose it. Trust they are not there for free