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Friday, December 16, 2011

Black Friday Remorse: Consumers Already Returning Holiday Purchases


Many of us rushed out to take advantage of the countless “holiday shopping events” around Thanksgiving weekend. Now, we’re slinking back to those same stores — except this time, we want our money back.
According to the National Retail Federation, almost 10% of sales will disappear as shoppers return unwanted purchases. In more normal economic times, stores have to give back around 7% of sales to consumers. But with returns more frequent this year, stores will see $217 billion in merchandise returned, up from $190 billion last year.


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