Ruger's official response (posted 5/9/2018 to their Facebook page):
Please understand that Ruger was obligated by applicable law to include a shreholder's activist resolution with its proxy materials for a shareholder vote. With its passage, the proposal requires Ruger to prepare a report. That's it. A report. What the proposal does not do . . . and cannot do . . . is force us to change our business, which is lawful and constitutionally protected. What it does not do . . . and cannot do . . . is force us to adopt misguided principles created by groups who do not own guns, know nothing about our business, and frankly would rather see us out of business. As our CEO explained, "we are Americans who work together to produce rugged, reliable, innovative and affordable firearms for responsible citizens. We are staunch supporters of the Second Amendment not because we make firearms, but because we cherish the rights conferred by it. We understand the importance of those rights and, as importantly, recognize that allowing our constitutionally protected freedoms to be eroded for the sake of political expediency is the wrong approach for our Company, for our industry, for our customers, and for our country. We are arms makers for responsible citizens and I want to assure our long-term shareholders and loyal customers that we have no intention of changing that."