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Thursday, April 12, 2018

Retired Blue Moon creator plans to launch pot-infused beer

The man who’s known for developing Blue Moon beer is crafting a new drink that he hopes will create a buzz among craft beer drinkers and pot smokers alike.

Keith Villa’s new brew will be THC-infused, but sans the alcohol.

“We’ll take the alcohol out and then replace it with THC and it will have the equivalent effect as beer,” Villa, retired head brewmaster at MillerCoors, told KCNC-TV. “It tastes like beer, smells like beer, but it doesn’t have alcohol.”

Villa launched his new company, Ceria Beverages, just months after he retired from MillerCoors. He’s been working on his project from his home brewery.

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2 comments:

Anonymous said...

“We’ll take the alcohol out and then replace it with THC and it will have the equivalent effect as beer...”

No, it won't, not even close.

Anonymous said...

I haven't smoked a joint in about 40 years but I would try that beer.