A lot of people were probably thrilled today about Amazon’s latest announcement. The online retail giant has revealed that they are going to reduce the cost of Prime membership, which provides free shipping for more orders and unlimited streaming for many shows and movies. But it’s not just for anyone. The reduced rate will be reserved for low income households.
Customers normally pay $10.99 per month or $99 per year for Prime subscriptions, which offers free two-day shipping on many products as well as access to streaming video and music services.
Now anyone with a state-issued debit card for government benefits can get Prime for $5.99 a month.
The aim is to make “savings more accessible” to everyone, according to spokeswoman Julie Law. She adds that delivery could make life easier for customers who may not have reliable access to transportation, and that Prime gives members discounts on essentials like diapers.
Amazon(AMZN, Tech30) already has a well-heeled customer base, according to analysts. With this program, it hopes to pull in more low-income shoppers.
It sounds like good news, but it’s really not. Not when you look at the bigger picture. Consider the fact that Amazon Prime memberships were originally targeted at high income earners. In fact, 70% of households that earn more than $112,000 per year have Amazon Prime memberships, compar
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9 comments:
If the middle class is dying, it's because they are the ones that have supported leeches of one sort or another for way too long.
Amen brother!
When you have president Trump wanting tax cuts to help all people and the democrats and republicans all trying to get him out because the billionaire donors want to keep fleecing the working people it's time to drain the swamp.
We can't keep paying for the rich and poor. Something has to give!
Why discriminate to the ones who are reaponsible?
I am cancelling my amazon prime. Why should I have to pay more for the same service someone gets because they are lazy
So the people already getting free money get a better deal than those of us working to make a decent living...? Screw you middle class yet again...
I think the final death blow to the middle class was the start of the great recession of 2008 that is still on going.
The middle class is getting taxed, fee'd and lowballed to death. Rich getting richer, poor getting poorer..and in between is hanging by a thread.
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