A new survey finds that customer satisfaction has plunged as retail giant Target continues to struggle to recover from its now one-year-old financial slide.
Target has gone four full quarters slipping in a variety of metrics from profits, stock prices, and even perception of its brand name. But a new survey by investment bank Cowen has also found that customer satisfaction has also tumbled.
The survey of 2,500 Target customers shows declines across the board, including customer service, merchandise selection, and overall quality. According to the survey, Target’s satisfaction level has fallen 383 points to 66.7 percent, MSN Money reported.
As MSN ruefully noted, “It appears unhappy Target shoppers could be taking their business elsewhere.”
Meanwhile, the company’s fortunes continue to decline.