#DumpKelloggs was the most popular trending topic on Twitter in the United States at the time of this writing after Breitbart News organized a boycott against the company on Wednesday.
Breitbart News organized the boycott after Kellogg withdrew their advertising from Breitbart News, claiming that the site and its conservative readers were not “aligned with our values as a company.”
The boycott, which has also taken place under the hashtag #DumpKelloggs, has generated thousands of posts on Facebook and Twitter, with the official Kellogg’s Facebook pages for various products being bombarded with complaints from Breitbart’s readers.
“We regularly work with our media-buying partners to ensure our ads do not appear on sites that aren’t aligned with our values as a company,” said Kellogg’s Kris Charles in a statement this week. “We recently reviewed the list of sites where our ads can be placed and decided to discontinue advertising on Breitbart.com. We are working to remove ads from that site.”