I want you to imagine how, in four years' time, technologies like AI, machine learning, sensors and networks will accelerate.
Political campaigns are about to get hyper-personalized, thanks to advances in a few exponential technologies.
Imagine a candidate who now knows everything about you, who can reach you wherever you happen to be looking, and who can use info scraped from social media (and intuited by machine learning algorithms) to speak directly to you and your interests.
Here's what future election campaign marketing might feel like…
Key Trends: In Just 4 Years…
1. Social media will have continued to explode.
In 2016, 78% of Americans have a social media profile. This year, 162 million Americans (over 50%) will log onto Facebook at least once a month.
In four years, these numbers will continue to explode. And so will a campaign's knowledge about you, what you care about and who you are.
AI agents built by political campaigns will stalk your every move, scraping your social graph, reading your tweets and posts, analyzing your Instagram photos… mining your publicly available data to know more about you than ever before.
The single most important factor influencing your voting decision is your social network… so you can bet that political campaigns will be mining this data to find your top social influencers, what stories you're reading, and subjects that resonate with you.
2. Machine Learning/AI will move forward 10x.