Comcast “Cares” On Twitter. What Could Possibly Go Wrong?

If there is one lesson that large corporations really, really need to take to heart about the 21st century, it is this: unless you are universally beloved (and maybe even then), probably don’t self-promote with Twitter hashtags. It will not end well for you. And who would be the latest business to fall for this trap? It’s Comcast, the cable company America loves to hate.

Like many other large corporations and conglomerates, Comcast participates in corporate philanthropy. Among their outreach efforts is an annual volunteer day, where Comcast and NBCUniversal employees don branded t-shirts and go serve meals, clean playgrounds, paint schools, and do a thousand other small good-works projects in targeted areas around the nation.

Corporate volunteer events are fairly common, and they’re usually a good way both to generate some positive PR for the business as well as to get some local projects completed with a small army of free labor — a win/win. And of course, in 2016, how else quickly to push images, video, and short statements but on social media? And naturally organizers unify the social media presence with a hashtag… something quick and easily searchable, like #ComcastCaresDay.

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