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Thursday, May 05, 2016

Americans' shifting drinking habits could change happy hour as we know it

In 2016, Americans are drinking at home more than ever, thanks to new technology and a thirst for budget-friendly options.

While that's bad news for the bar business, other companies are more than happy to cash in.

Americans' favorite place to drink wine is in the comfort of their own homes, according to a recent survey from wine app Vivino.

Forty-seven percent of millennial and 61% of Gen X and Boomer respondents would rather drink wine at home than at social gatherings, restaurants, or wineries, according to the survey of 1,526 US consumers.

Younger wine lovers' preference for drinking at home came as somewhat of a surprise to Vivino.

"One of the theories we had is maybe millennials just like to be at home," Vivino founder Heini Zachariassen told Business Insider. "It could also be ... they are being price conscious."

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14 comments:

Anonymous said...

It is really all about avoiding costly DUI's. Once the "System" has you, they will never let you go.

Anonymous said...

A lot of this is fear of DUI's.

Anonymous said...

I have to agree. $10,000 for a night out is far too costly.

Anonymous said...

No smoking in bars is also a contributing factor. People can still smoke at home.
I know a lot of people who were regular happy hour people who smoke, they now just go home instead.

Anonymous said...

Millennials also are less likely to own cars than other generations. In civilized areas they use services like Uber n Lyft.

Anonymous said...

12:05 That is just the not so bright people. CDC says:

Current cigarette smoking was highest among persons with a graduate education degree certificate (GED) and lowest among those with a graduate degree.

Anonymous said...

Also cost - $5,6,7 for a glass of wine.

Anonymous said...

I like to drink too much wine at home and then walk the neighborhood naked.

Anonymous said...

LOL 12:19-You need to get off the Eastern Shore and see how it is in the real world. Only the underclass are stuck using Uber.
FYI-In civilized areas people own their own vehicles. Only in 3rd world countries do people not own vehicles.

Anonymous said...

The bars have priced themselves out of most people budget. $4.00 for a beer!

Anonymous said...

3:40 I don't live on the slower lower. You, my friend, are out of touch and probably just another grumpy old fart longing for the good old days.

Anonymous said...

More than 80% of all ridesharing passengers hold a bachelor’s degree or higher.

At least 56% of all rideshare passengers reported a household income of $71,000 or higher, with nearly 40% of all passengers making at least $100,000.

source:http://www.govugo.com/rideshare-passenger-demographics/

Anonymous said...

Crickets!!!!!

Anonymous said...

1:44, I know. You look marvelous!