In 2016, Americans are drinking at home more than ever, thanks to new technology and a thirst for budget-friendly options.
While that's bad news for the bar business, other companies are more than happy to cash in.
Americans' favorite place to drink wine is in the comfort of their own homes, according to a recent survey from wine app Vivino.
Forty-seven percent of millennial and 61% of Gen X and Boomer respondents would rather drink wine at home than at social gatherings, restaurants, or wineries, according to the survey of 1,526 US consumers.
Younger wine lovers' preference for drinking at home came as somewhat of a surprise to Vivino.
"One of the theories we had is maybe millennials just like to be at home," Vivino founder Heini Zachariassen told Business Insider. "It could also be ... they are being price conscious."
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14 comments:
It is really all about avoiding costly DUI's. Once the "System" has you, they will never let you go.
A lot of this is fear of DUI's.
I have to agree. $10,000 for a night out is far too costly.
No smoking in bars is also a contributing factor. People can still smoke at home.
I know a lot of people who were regular happy hour people who smoke, they now just go home instead.
Millennials also are less likely to own cars than other generations. In civilized areas they use services like Uber n Lyft.
12:05 That is just the not so bright people. CDC says:
Current cigarette smoking was highest among persons with a graduate education degree certificate (GED) and lowest among those with a graduate degree.
Also cost - $5,6,7 for a glass of wine.
I like to drink too much wine at home and then walk the neighborhood naked.
LOL 12:19-You need to get off the Eastern Shore and see how it is in the real world. Only the underclass are stuck using Uber.
FYI-In civilized areas people own their own vehicles. Only in 3rd world countries do people not own vehicles.
The bars have priced themselves out of most people budget. $4.00 for a beer!
3:40 I don't live on the slower lower. You, my friend, are out of touch and probably just another grumpy old fart longing for the good old days.
More than 80% of all ridesharing passengers hold a bachelor’s degree or higher.
At least 56% of all rideshare passengers reported a household income of $71,000 or higher, with nearly 40% of all passengers making at least $100,000.
source:http://www.govugo.com/rideshare-passenger-demographics/
Crickets!!!!!
1:44, I know. You look marvelous!
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