Shoppers Still Think Whole Foods Is Too Expensive, Not Worth It

With more competitors in the market for healthy and organic foods, the grocery chain Whole Foods has had to lower its prices. The company is both planning a lower-priced offshoot chain and lowering prices in its current stores. According to a recent survey of their customers, that effort really isn’t paying off: customers still think that the chain is expensive and not worth the extra cost. 

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