Small Business Saturday in Review - 14% Growth in Average Amount Spent Over 2014

Shoppers all across the nation showed their love for small businesses this weekend, as Small Business Saturday completed its sixth anniversary. According to the Post-Small Business Saturday Consumer Insights Survey from the National Federation of Independent Business (NFIB) and American Express, a record 95 million consumers shopped on Small Business Saturday, marking an 8% increase over 2014. Additionally, consumers spent roughly $16.2 billion on Small Business Saturday this year, up 14% from the $14.3 billion that was spent last year.