As the whirlwind of Black Friday and Cyber Monday ends, the question becomes where, when, and how people shopped this year. Foursquare analyzed their foot traffic data to uncover shopping patterns at brick-and-mortar stores and see which brands really won out on Black Friday. This data is under embargo until 11:30 AM Est today but wanted to give you a head’s up.
Salisbury, MD comes in as the #3 city where Black Friday Shopping increased this year (as compared to a non-holiday Friday in 2015).
Foursquare found that Black Friday retail visits dropped by 2% as compared to last year, 25% of shopping actually happened on Thanksgiving Day, and the store with the biggest surge in Black Friday traffic was Best Buy, followed by JC Penney and Macy’s. Here are some more key findings, and you can see the full data in the below infographic (high res version at this link). Please let me know if you’re interested in including any of this data in your coverage or if you would like to speak to Foursquare’s COO Jeff Glueck who can discuss the data.
The top 5 Retailers who had the biggest surges in Black Friday Traffic (when comparing indexed traffic vs. a non holiday Friday in 2015):
Best Buy (4.2X)
JC Penney (4.1X)
Macy's (3.8X)
Dick's Sporting Goods (3.6X)
Sports Authority (3.5X)
How People Shopped:
Each shopper visited an average of 2.8 stores
Each shopper spent an average of 4.9 hours shopping
When People Shopped:
25% of ‘Black Friday’ shopping happened on Thanksgiving day.
Holiday shopping appears more evenly spread across the holiday season in 2015 vs. 2014.
9 comments:
It's because the economy is so bad in the area. No one has any money because of Obama. People wonder why they are poor. They spend more than they have or make.
I wonder how much was put to credit cards that aren't paid off from month to month.
J C Penny's ? It ain't in Salisbury
This is not valid information....JC Penney in the mall closed last year!
If you had read the article there was no mention that anyone actually spent any money. This was solely based on "foot" traffic.
I tend to believe this whole thing is bogus. I would like to know how the data was actually compiled. I went to the grocery store thursday morning to pick up 3 items I did not have, but I did not spend 4 hours there. The place was relatively empty.
What it tell me is that the people around here have nothing better to do than troll a store. I would rather be home with friends/family.
Of course certain stores did better than others... especially if the others were closed, as they should be.
Such a shame this community's mentality is that "material" things are more important than loved ones. Those of us with a higher intellect realize that those supposed deals are not really that much of a deal and closer to Christmas you will find those deals come around again.
Give me some actual data on how much money was spent, not how many idiots were out there.
I was out on Black Friday around noon and forgot it was Black Friday. When I realized it I was kinda shocked to see how quiet the town was.
I asked a guy working at Pep boys and he told be that it was busy earlier in the day but dropped off.
My theory is that pushing Black Friday sales ahead to Thanksgiving does not increase revenue. The same shoppers will be there either Friday morning or on Thanksgiving.
The only thing opening early on Thanksgiving does is ruin a great day for families to spend time together by forcing many people to work in retail for the same piece of pie they would of had if they opened on Friday morning.
Not everyone has family (or wants to spend time with them) and not everyone celebrates Thanksgiving. There are also some people out there that want or need to work on holidays. This isn't the fifties anymore where everything closes on every holiday and you can't go shopping on Sunday all year long.
8:46 the majority would rather be celebrating the holiday than catering to shoppers, and they should have that choice.
You emulate, a typical greedy employer mentality. That is find if that is your position, then you work instead of sitting at the table with your family stuffing your face.
9:41 As a physician, I have worked many holidays. There are some people that are required to work holidays, but I have met many that volunteer to work on holidays as well. I never stated that people should not have a choice, just that some do choose to work on holidays and it doesn't matter if it is in retail or not. Ever been to a hospital or nursing home on a holiday?
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