Sales at locations open at least 13 months edged down 0.3 percent last month
McDonald’s says that a key sales measurement dipped in May, with weakness in the U.S. and some overseas markets.
The world’s biggest hamburger chain said Monday that sales at locations open at least 13 months edged down 0.3 percent last month. That was better than the 1.1 percent decline that analysts polled by Thomson Reuters expected.
In the U.S., the figure declined 2.2 percent – just about even with the 2.1 percent dip Thomson Reuters analysts predicted. The measurement dropped 3.2 percent for the Asia-Pacific region, Middle East and Africa – better than the 5 percent drop analysts forecast.
Europe was a bright spot, rising 2.3 percent. This was much better than the 0.3 percent increase analysts called for.
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9 comments:
It's little wonder when you consider that a Big Mac has become a lettuce and bread sandwich.
Sales are down because their food has become poor since they went to microwave process. Stop using gmo foods and use fresh , sales will come back.
Think they're slumping now!? Wait till the $15/hr kicks in and your dollar menu becomes the 5 dollar menu!
Bring on the kiosks!
Most fast food doesn't taste good since the 2008 recession,cutting back to keep profits up.
Mickey Ds has not been the same since they cut back on real meat. They also started catering to a select group of people. Those people don't need to eat burgers they buy steak and scrimps and baskets full of food on our dime.
Have you ever listened to a car load of entitled people ordering at the drive thru.
It is a real education trust me. I want two squirts of ketchup three pickles and two bottom buns. I don't wants no top bun they too fat yo here me. Also a half dr pepper and half sprite. Hold up I want mustard on half of dat mcdouble usually followed buy a bunch of profanity.
Hell pay them they earn every penny.
The introduction of McDonalds products in supermarkets should help their bottom line.
McDonalds food is horrible along with the service. The only thing that saves them is they serve breakfast, and their filet-of-fish is pretty good. However MOST fast food places aren't very good; you get what you pay for!
Ever since they went "healthy", they've been losing money.
The economy's certainly not helping.
To demonstrate the mindset of the brainiacs in charge, they just hired Robert Gibbs, Teh Won's 1st term stand-up comic, as communications director.
They'll prolly hire Moochie as their nutritional director when she's free and not spending time wondering how to motivate children to spend all their lunch money in a candy machine.
Well their new marketing campaigns are bizarre. They had that ad where people were asking a box question like "Is there plastic in your chicken nuggets" and "do your burgers have horse meat". The ad ends without any of these questions being answered.
Then there was the free food for hugs where McDonalds employees could chose people at their discretion to give free food to in exchange for hugs, leaving people subjected to it really freaked out.
After that they had their employees wear red sunglasses for some unexplained reason. They did NOTHING to advertise or explain it. The first time I saw them I thought the girl at the drive through was just being rude and unprofessional by wearing sunglasses at work. It was a few days later I realized a bunch of them were doing it.
I have done work in advertising and marketing and what McDonalds is doing is so backwards it's like anti-advertising.
I will tell you what they will do next. They will make statements seeming to indicate that they are considering $15/hour, then they will suddenly fire all cashiers and replace them with self checkout style computers like Wawa. The bad public reaction after that will really make them sink faster. Remember I said this because I swear to god that is exactly how it will go down.
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