The American Family Association has released its “Naughty-or-Nice 2014 Retailer List,” an annual report that offers Christian consumers information about how companies market their products during the holiday season.
The conservative group rates brands on a color-coded scale, with the highest marks going to “5-star rated” businesses that both “promote and celebrate Christmas on an exceptional basis.” This year, some of the companies that fall under that category are Lowe’s, Sears, Hobby Lobby and Wal-Mart.
On the lower end are companies that the American Family Association claims “use ‘Christmas’ sparingly in a single or unique product description” and that, overall, purportedly do not adequately recognize the holiday in newspaper advertisements and TV and radio spots.
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1 comment:
Boycott.
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