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Monday, June 23, 2014

Coca-Cola Swaps Out Its Logo For 'Your Name Here'

ATLANTA -- Coca-Cola’s summer campaign extends an invitation to America to "Share a Coke." For the first time in the United States, Coca-Cola is personalizing the sharing experience by swapping out some of its iconic logos on 20-oz. bottles for 250 of the nation’s most popular names among teens and millennials.

Across the Coca-Cola trademark--Coke, Diet Coke and Coke Zero--the company is inviting people to find their name and the names of family, friends, colleagues, or even the names of people they want to know better and open a little extra happiness this summer by sharing a Coke together.

“Coca-Cola has been bringing people together for 128 years to create moments of happiness,” said Stuart Kronauge, senior vice president, Sparkling Brands, Coca-Cola North America. “Moments of happiness can define our lives. They can be grand or intimate, shared or personal, fleeting or even unassuming at times. We hope Share a Coke creates occasions between people this summer where they can simply enjoy the moment.”

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