Every movement starts with a commitment based on political, religious or cultural catalysts. Sometimes, those commitments might even be based on a combination of the three. On Monday evening, Glenn Beck unveiled the first stage of his highly-anticipated four-part action plan dedicated to reclaiming the country by doing, rather than talking.
During the program, Beck explained that during his last broadcast on the Fox News network, he actually already envisioned what GBTV would be like, telling viewers that his new network would become a verb.Essentially, Beck’s vision for GBTV surpasses that of a simple news network where people are informed, or even entertained. Rather, he seeks to build an actionable movement where viewers are enabled to become part of an active and ongoing process, not merely remain spectators of a particular broadcast. This is because Beck believes that is in fact the viewer who holds the power.
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