Battle Of The Airbrush: Arizona Bill Targets Digitally Altered Ads

A new bill introduced in Arizona's House of Representatives would require advertisers to add a disclaimer alerting readers to photo alterations.

Has the digital alteration of print advertisements gone too far? One Arizona politician thinks so, and has introduced new legislation that would require advertisers to fully disclose the use of image modification in all their ads.

House Bill 1793 was proposed by Phoenix representative Katie Hobbs this week. The bill states that readers should be made aware of ads that utilize photo manipulation techniques — such as airbrushing out wrinkles, smoothing skin texture or slimming body types — by including this disclaimer: “Post-production techniques were made to alter the appearance in this advertisement. When using this product, similar results may not be achieved.”

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