It’s a Halloween weekend tradition that extends back to, well, to John Carpenter’s original Halloween movie in 1978: parents and kids go to Fun Fairs in preparation for the Big Night, while teens and young adults see R-rated horror fare at movie theaters. Family films rarely launch on Halloweekend; they usually wait until early November, when the trick-or-treating is over. Bucking the trend this year was Puss in Boots, the DreamWorks 3-D animated feature that promoted the ginger cat voiced by Antonio Banderas from supporting player in the Shrek films to star status in his own movie, with Salma Hayek as Puss’ rival and inamorata, the black-furred Kitty Softpaws. DreamWorks Animation boss Jeffrey Katzenberg figured that the audience’s affection for Puss, plus Banderas’ appeal to Latino viewers, should make this tale of two kitties a hit and overcome any Halloween hex for films aimed at the family demographic.
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