General Motors Co will revive the Hummer name to sell a new family of electric pickup trucks and sport utility vehicles, and will tout the return with a Super Bowl ad featuring NBA star Lebron James.
The vehicles will also be sold under the GMC nameplate, two people briefed on the matter said on Friday.
Reuters reported in October that GM planned to build a new family of premium electric pickup trucks at its Detroit-Hamtramck plant beginning in late 2021 and was considering reviving the Hummer name, citing several people familiar with the plans.
The Wall Street Journal reported GM's decision to move forward earlier on Friday. GM declined to comment.
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4 comments:
No thanks. Once a POS. Always a POS.
GTFOOH
Great. Another country club pickup truck.
How about automakers produce an electric pickup for the common folk?
Originally a military vehicle redesigned to go grocery shopping which made it good for neither. Now it's an electric military grocery shopping vehicle that will be good at none of the above.
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