It turns out that Nike, which has kept former NFL quarterback Colin Kaepernick on their payroll since 2011 but has not used him in their ads for the last two years, was saving him for a signature moment, bringing him back in their ads to celebrate the 30th anniversary of their “Just Do It” campaign.
Gino Fisanotti, Nike's vice president of brand marketing for North America, told ESPN, "We believe Colin is one of the most inspirational athletes of this generation, who has leveraged the power of sport to help move the world forward.”
Kaepernick, 30, who was named GQ magazine's Citizen of the Year for 2017, has filed a collusion grievance against the NFL, accusing it of keeping him out of the league because of his protest.
To commemorate Nike’s decision, Kaepernick gleefully tweeted:
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5 comments:
Nike already lost 4 billion in value and now over half the country is going to boycott them.Stock holder must be pissed !
Just another big company being stupid at the expense of success, profits, and jobs after the boycott sets in. This to shall pass, and it won't change a thing.
Shows NIKE business stupidity. They use / pay someone who does not live by their slogan. He does not practice what he preaches. What has he done?
This will be a Harvard case study in brand suicide. Genius move to totally piss off over half of past, current and potential customers. The clueless youth won't remember this ad in 3 months but the former customers and former shareholders will. Hope the trial lawyers sue the snot out of them.
Sometimes you shouldn't "just do it."
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