Levi Strauss announced on Tuesday it would be creating a new gun-control group with billionaire Michael Bloomberg and donating millions of dollars to a collection of established gun-control groups.
The clothing company said it would be partnering with Everytown for Gun Safety and Michael Bloomberg to form Everytown Business Leaders for Gun Safety in a blogpost on their website. It also said it would set up the Safer Tomorrow Fund, which Levi Strauss said would direct more than $1 million over the next four years to "fuel the work of nonprofits and youth activists who are working to end gun violence in America." The company went on to say it would begin doubling the amount it matches for employee donations to gun-control groups aligned with the fund and pushed employees to use their five hours a month in paid volunteer time at the gun-control groups.
Levi Strauss said while they had already requested customers not carry firearms in their store in 2016 and had supported gun-control initiatives in the past, they felt they needed to become more politically involved in the issue.