On a day dedicated to the working man, Nike damaged its reputation by partnering with the most prominent unemployed man in sports.
In order to celebrate the 30th year of their “Just Do It” campaign, Nike has made former San Francisco 49ers quarterback Colin Kaepernick the face of it.
Rovell's tweet has been liked 340,000 times, with another tweet from Kaepernick's own account liked more than 550,000 times.
Now, where do we begin?
For starters, sacrificing everything for something one believes in is not necessarily wise if your cause is bad. Kamikaze pilots in World War II did this, so do suicide bombers in the 21st century. Kaepernick, of course, is well-intentioned. But just because he sacrificed something doesn't mean he was doing it for a good cause. Kaepernick has been seen wearing socks that depict police officers as pigs. He wore a t-shirt featuring Fidel Castro, the late communist dictator of Cuba who was no fan of human rights. Kaepernick also donated $25,000 to a group honoring cop-killer Assata Shakur. Nike apparently finds this noble and has been paying money to be associated with Kaepernick.
That said, did Kaepernick really sacrifice "everything," as the advertising says?