The NRA Boycott is Already Backfiring

That Delta Airlines protest against the NRA certainly went well! There are some great lessons for conservative business owners in the debacle that just took place: When a Twitter rage mob makes your Board of Directors dance like a monkey and insult millions of law-abiding, gun-owning Americans, perhaps you should not listen to the Twitter rage mob. The backlash against Delta was a beautiful thing to watch and showed all of us that if you push back against these gun-grabbing wusses, they will back down.

To recap, one insane person shot up a school in Florida, even though it was illegal for that insane person to purchase a firearm under 18 USC 922 (d)(4). As a result, Delta Airlines, Enterprise Rent-A-Car and other companies decided to listen to the usual gang of gun-grabbers and insult the millions of law-abiding people who did not shoot up a school in Florida. Delta and Enterprise both canceled their NRA discount programs while demanding that Congress ban the most popular sport rifle in America, the AR-15.

Hundreds of Americans contacted Delta to inform them that they would never fly on that airline again — and they would never again use Delta for their business travel purposes, either. Then, Republicans in Georgia killed a bill that would have given Delta Airlines roughly $40 million in tax breaks in that state. That move broke Delta’s back and their CEO suddenly began tweeting that Delta supports the Second Amendment. Their big NRA boycott lasted the better part of a day.

Here’s the really funny part of the debacle: Delta Airlines has only granted the NRA discount to 13 people in Georgia in recent weeks, according to Business Insider. Delta’s stand against the civil rights of millions of Americans would have cost them $3 million per passenger if they continued to posture for the Twitter rage mobs. Beautiful! Enterprise and United Airlines are facing similar backlash, so expect them to cave soon as well. Once again, all it takes is standing up to these people.

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