How can you screw up football?
Well, the NFL has found a way.
According to new data from Nielsen, NFL games have averaged 15.1 million viewers through the first seven weeks, which is down 5.1% from last year and 18.7% from the same time frame in 2015.
So, for the first seven weeks in 2015 they were getting 18.35 million viewers on average, and now it’s just over 15 million. There are a few possible reasons for the decline, but the major issue is Colin Kaerpernick’s decision in 2016 to start kneeling before games. This not only has contributed to fewer viewers, but also to his inability to get a new job on any football team. In general, politicization of football games is bad for ratings.