SNOW HILL – As motorcycles descend on the resort area next week, the town of Snow Hill will again encourage them to “Ride to Sturgis.”
For the second year, Snow Hill will host Ride to Sturgis, an afternoon of food and festivities for bikers in Sturgis Park. The event is set for Saturday, Sept. 16, from noon to 4 p.m.
“We’re trying to make this a bigger event every year,” said Michael Day, the town’s economic development consultant.
Day said the idea for Ride to Sturgis came about a couple of years ago when a local merchant pointed out that the town’s park had the same name as the South Dakota town known for its famous motorcycle rally. Aware that thousands of motorcycles visited Worcester County each September during OC BikeFest and Delmarva Bike Week, Day decided Ride to Sturgis was the perfect way to draw some of those visitors to Snow Hill.