Since November, much attention has been paid as to why Donald Trump won — and why Hillary Clinton lost. It was long assumed that Hillary would easily beat Trump, right up until the results came in on election night. Now, a new study is shedding some light on exactly what happened.
During the election, Hillary Clinton notoriously called Trump’s supporters a “basket of deplorables” — and the study says that this is one of the key factors that caused her defeat. The 8,000 person study was conducted by the Voter Study Group, looking into the Five Types of Trump Voter.
Five key groups were identified: American Preservationists, Staunch Conservatives, Anti-Elites, Free Marketeers, and the Disengaged. The Free Marketeers and Staunch Conservatives were steadfast Trump voters; Hillary was never going to be able to touch them. But they weren’t the groups that would have won the election for Hillary. Instead, it was the American Preservationists that gave Trump the win.