When he first moved to Miami, Waltter Teruel says working as a recruiter for ITT Technical Institute was a welcome change from his life in New York where he was selling antiques and life insurance.
As a recruiter, Teruel says ITT Tech took care of the pitch to potential students for you. Recruiters used scripts set out in detailed Powerpoint presentations and got long lists of prospective students to call. But soon the welcome change faded. "Most of these students, they were looking for a job," not more school, says Teruel.
When ITT Technical Institute closed, employees began to share tightly-designed sales tools, like those Powerpoints, that offered a glimpse into the strategy that helped the company grow to more than 130 campuses across the country.
But those same tactics ultimately contributed to the company's downfall when the Department of Education ruled, in part because of its aggressive recruiting, ITT could no longer enroll new students using federal loans.
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2 comments:
I love articles that bash a company for playing by the rules that the government set up. As far as their recruiting technique that is the same pitch the military uses to recruit.
Any person that enrolls in an online school or any school like ITT that has to recruit people via commercials is an idiot and can't obviously think for themselves. I have no pitty for them.
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