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Friday, December 09, 2016

Michael Jordan just won a landmark case over Chinese copycats

SHANGHAI (Reuters) - China's highest court has ruled in favor of former basketball star Michael Jordan in a long-running trademark case relating to a local sportswear firm using the Chinese version of his name, overturning earlier rulings against the athlete.

The former Chicago Bulls player sued Qiaodan Sports in 2012, saying the company located in southern Fujian province had built its business around his Chinese name and famous jersey number "23" without his permission.

In 2015 a court ruled in favor of Qiaodan Sports over the trademark dispute, a ruling which was then upheld by the Beijing Municipal High People's Court. After that ruling Jordan's legal team said they would take the case to China's top court.

The Chinese characters for Jordan's name read as "Qiaodan" in basketball-mad China, which also has a homegrown superstar in former Houston Rockets player Yao Ming.

On Thursday, China's Supreme People's Court overturned earlier rulings in favor of Qiaodan Sports using the characters for Jordan's Chinese name, although upheld a ruling allowing the firm to use the Romanized version "Qiaodan".

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2 comments:

Anonymous said...

Prepare for China to butter us up now that Trump is in office.They don't want to ruffle any feathers because until now they've profited hugely from us,but they see it ending.That call was pre arranged if no one realized it,and it served as writing on the wall.They know darned well we've bent over backwards for them for decades and it's about to end.Jordan would never have won this suit if Trump had not been elected.

Anonymous said...

832 "Jordan would never have won...." Have you guys really become this drunk on your own Kool Aid. I'll answer my own question. "Yep". After the First Lady was lambasted for simply repeating the old doc's advice of "eat right and excercise", we've all become accustomed to the nonsense that spews from your mouths.