NEW YORK (AP) — Long-struggling retailer Sears says it plans to try to leverage its strongest brands like Kenmore and Craftsman to help sustain itself as it posted a larger first-quarter loss Thursday and said sales fell at its Kmart and namesake stores.
The chain said it’s looking at options for prized brands that also include DieHard and Sears Home Services, including possible partnerships or deals that could expand their distribution and service offerings. It gave no specifics, but said it believes the Kenmore, Craftsman and DieHard brands can grow significantly with an expanded presence outside of Sears and Kmart.
Sears shares were flat at $12.52 each in late-morning trading Thursday.
Other major department stores such as Macy’s, Kohl’s and J.C. Penney saw sales decline in the latest quarter as they wrestle with changes in shopping preferences. Americans are making their purchases online and spending more on experiences like eating out rather than new clothes. And when shoppers do buy clothes, it’s at discounters like T.J. Maxx.
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4 comments:
Ace Hardware is already selling Craftsmen products. I wonder how much longer will sears stay in business? How can they survive without their core products and trademarks?
Have you ever noticed on the Sears website that a lot of the products arent' even from Sears, but other retailers? Some of the products show "sold by Sears" & others show another company name who is really shipping it to you. It's kind of like Amazon and who knows where the item is coming from.
Sears will eventually turn into a big flea market just like the old mall did.
They need to ask Obama for a loan like the auto giants got.
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