Newspaper readers are ditching print editions – but aren't then transitioning to the online version, a research paper finds.
The study, titled "Reality Check: The Performance Gap between U.S. Newspapers' Print and Online Products, 2007-2015, finds the websites of 51 big-city newspapers are averaging just 10 percent of the market's readership, while print readership has plummeted to 28.5 percent from 42.4 percent.
"It’s totally unsurprising that print readership has been shrinking, but it is extremely surprising that in-market online readership hasn’t been growing," Hsiang Iris Chyi, an an associate professor at the School of Journalism at the University of Texas at Austin, tells Media Life Magazine. http://www.medialifemagazine.com/think-papers-websites-are-gaining-think-again/
The study also found more than half of newspaper websites saw declines from 2011 to 2015 – and a surprising snub from digitally obsessed Millenials.
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4 comments:
Newspaper a.k.a front yard compost
Leaving that one-sided, miserably written propaganda rag that is the Daily Times was painless. In fact, I felt much better afterwards.
No surprise to me! There's not a true sentence in either version! It's all milk toast or plain and simple propaganda. Readers want to find out all sides of a story and find the TRUTH. They will never find it in the MSM, so they go elsewhere. The websites with the most TRUTH are the ones most read.
add to the facts of paper and ink are bad for the enviro, most reporters have no skill, most MSM news stories are scripted, and that most people can't be bother with reading more than a paragraph at a time, the demise of the written word is almost guaranteed.
Cue the video.
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