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Saturday, August 08, 2015

The Going Rate For A 30-Second Super Bowl Commercial Spot Tops $5M

Even though last year’s slate of Super Bowl ads was largely regarded as ho-hum, and even though advertisers are increasingly subverting the “surprise!” effect of Super Bowl sunday commercials by relentlessly teasing their big-ticket spots online days in advance, the NFL’s big game is still TV’s biggest annual draw, and so the cost to be a part of it is going up again.

CNBC reports that CBS, which is airing the game this year, has sold advertising spots for as much as $5 million per 30-seconds of air time.

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3 comments:

Anonymous said...

I would love to see one (just ONE) sponsor give that money to a family with a child who is ill and show how it can change one family's life. Film it and post it and I will purchase your product for life.

Anonymous said...

Outrageous!!!!!! Guess who ends up paying for this, we do!

Anonymous said...

5:52,,,you are correct...just by the fact that people are buying the products that they are selling. How you like those clydesdales now?