Today In Weird Clothing Trends: Wearing Jeans Infused With Jade To Beat The Heat

Because no one likes having heavy fabric clinging to sweaty, suffocating legs when it’s hot outside, many people turn to a clothing innovation known as “shorts” to give those limbs some breathing room when the weather is hot. But over in China, Lee jeans has decided to push another option — denim infused with crushed jade stones, a method that theoretically keeps wearers cooler.

The Jade Fusion line launched in Hong Kong in May and is now spreading to the rest of China, reportsBloomberg, where customers may have a hard time getting their hands on a pair, as they’ve sold out in the first seven weeks.

Here’s how it works: The jade fabric pulls sweat away from the body, where it quickly dries, creating a cooling sensation, Stephen Dull, vice president of strategy and innovation for VF Corp, the parent company of Lee, explained to Bloomberg. Or as the brand calls it, “denim refreshment.”

“It’s not magic,” Dull said. “But it takes away of a lot of the smelly, icky, sweaty, sticky feeling you get when you wear denim in the heat.”

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