Called YouTube Kids, the Android app only plays age-appropriate videos and has a simplified design that even young children who can't read will be able to navigate. The app, which will carry ads, will be available in the U.S. from Feb. 23.
YouTube says it has seen nearly 200% growth in family entertainment over the past year.
As its popularity with children has increased, so have concerns from parents. The site bans explicit sexual content, but there are dark corners of YouTube where kids can accidentally end up. There is a "Safety mode" on the regular site and apps, but it's still easy for kids to stumble onto inappropriate videos, or worse, read the comments.
"Parents have been asking us to make YouTube friendlier for kids and for families," said Shimrit Ben-Yair, the group product manager for YouTube Kids.
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