Burger King introduces gay pride Whoppers

Friend, Burger King recently promoted the "gay pride" message with a rainbow Whopper wrapper at one of its stores. Unless there is some pushback from consumers, there is a real possibility that they could expand this promotion. During this year's annual gay pride event in San Francisco, the Burger King location along the parade route sold a "Proud Whopper" with fanfare promotion by the corporate office. It was the same Whopper as always, but in a rainbow-colored wrapper. Fernando Machado, Burger King's Senior Vice President of Global Brand Management defended the company's promotion, telling USA Today that the "Proud Whopper…showcases who we are as a brand," adding, "It shows how we, as a brand, believe in self-expression." Why you should care Unless Burger Kings sees a backlash for promoting cross-dressing and homosexual conduct as normal behavior, it will expand the promotion to other cities and additional stores next year. TAKE ACTION We have prepared an email that you can send directly to Burger King executives. In addition, a copy of your email will be sent to the Burger King Franchise Association, reinforcing your message that promoting and encouraging abhorrent behavior will drive families away. Send Your Email to Burger King Now! NOTE: If you'd like to call Burger King, they're number is 1-866-394-2493. It is very important that you forward this alert to your friends and family members.