As part of trade talks, the EU wants to ban the use of names like Parmesan, feta and Gorgonzola on cheese made in the United States. The argument is that the American-made cheeses are shadows of the original European varieties and cut into sales and identity of the European cheeses.
Auricchio, president of Wisconsin-based BelGioioso Cheese Inc., says he has no idea what he would call his Parmesan if he had to find a new name.
"I Can't Believe It's Not Parmesan," he jokes.
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6 comments:
Please tell Europe to to pound sand. If necessary use a hammer to pound it with.
Does someone own the right to those names? I am not sure I understand the argument either. Has the world gone mad?
Well, American cheese maker, if your product is nothing like the original, why call it by the original's name? For instance, Kraft Parmesan is scarcely recognizable as this variety when compared to imported products. Have a look at the ingredients and compare that list to what's in a cheese that's been produced nearly the same way for seven hundred years.
I agree with the complainants. If it isn't a faithful-to-historical-example, it isn't the real thing and doesn't deserve the name.
America, get used to product names like "Kraft Simulated Italian Regional Hard Cheese Product, Type II, Powdered".
However, if American cheese producers follow the ingredients and production guidelines of place-named cheeses, coming out with a comparable product, the gloves are off.
I think that the Europeans have issued a challenge that American cheese manufacturers can take on, but only if they're willing to produce better products.
They are grabbing at straws over there... we are next. Stay armed and ready.
9:52 has the right idea!
Our products have so much junk in them that they shouldn't have real food names in the first place!
Real food will spoil if not taken care of properly and used within a nominal timeframe.
Preservatives keep the processed junk over here 'fresh' almost forever!
I'm curious if Canada is compelled by law to pasturize cheese.The taste difference is huge.I can recall when cheese was not pasturized and came wrapped in red wax.Now that tasted fantastic.
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