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Friday, February 28, 2014

Berlin To Use ‘Coolest Town’ Title For Publicity Push

BERLIN — With a new title to boast about, the historic hamlet of Berlin is now looking to leverage the national recognition into a huge year for tourism and growth.

“I do believe it’ll make for a heck of a great year for Berlin,” said Lisa Challenger, director of Tourism for Worcester County.

It was all toasts and victory songs this week as Berlin celebrated coming in first in the hard fought contest. Already the town is working to incorporate Budget Travel’s America’s Coolest Small Town designation into official advertising, such as a new billboard along Route 50.

“It’s already today even huge from publicity. I couldn’t even begin to put a dollar amount on the publicity that we’ve already generated,” said Michael Day, director of Economic and Community Development for Berlin.


Bullard Construction said...

Congratulations, Berlin! You are truly a Coolest Town in all of our books with a thriving Downtown and a real handle on how to attract business and opportunity to your town!

Anonymous said...

Who's kidding who..... That award is not gonna generate much. Berlin is well known already and although it's a quaint little town there's no real attraction. Cool town really..... No. Quaint yes....