BERLIN — With a new title to boast about, the historic hamlet of Berlin is now looking to leverage the national recognition into a huge year for tourism and growth.
“I do believe it’ll make for a heck of a great year for Berlin,” said Lisa Challenger, director of Tourism for Worcester County.
It was all toasts and victory songs this week as Berlin celebrated coming in first in the hard fought contest. Already the town is working to incorporate Budget Travel’s America’s Coolest Small Town designation into official advertising, such as a new billboard along Route 50.
“It’s already today even huge from publicity. I couldn’t even begin to put a dollar amount on the publicity that we’ve already generated,” said Michael Day, director of Economic and Community Development for Berlin.