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Tuesday, July 17, 2012

Food Stamp Ad

The Agriculture Department has cancelled a soap-opera-style ad campaign that let Spanish speakers know about food stamps. The radio dramas followed characters as they considered applying for the food-assistance program. The "novelas" came under fire from conservatives. The Daily Caller noted USDA was not making comparable soap operas in English. USDA told the conservative website: it removed the ads because they were 4-years old and did not meet the department's standards for outreach. It said its ad campaigns target communities at greatest risk of hunger.

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