Denver (CNN) -- It started with such a simple concept: A solar light bulb that charges up during the day and lights the night when the sun sets.
Inventor Steve Katsaros perfected his design in June 2010, and four days later he had a patent in hand.
He knew it was a good product, but he didn't know what to do with it.
"It wasn't until after we created it that we asked ourselves, 'How do we market this,'" Katsaros says. "And we learned that the largest market was the developing world."
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3 comments:
"the largest market was in the developing world . . ."
You mean GE?
Well, we"ll be third world soon, so we may just get some... If the POTUS allows it...
Informative article. I was impressed by the marketing model which was both charitable and profitable. Agree that the best results will arise when the people using the products have a voice in whether or not they want to use them.
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