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Tuesday, September 21, 2010

Code That Tracks Users’ Browsing Prompts Lawsuits

Sandra Person Burns used to love browsing and shopping online. Until she realized she was being tracked by software on her computer that she thought she had erased.

Ms. Person Burns, 67, a retired health care executive who lives in Jackson, Miss., said she is wary of online shopping: “Instead of going to Amazon, I’m going to the local bookstore.”

Ms. Person Burns is one of a growing number of consumers who are taking legal action against companies that track computer users’ activity on the Internet. At issue is a little-known piece of computer code placed on hard drives by the Flash program from Adobe when users watch videos on popular Web sites like YouTube and Hulu.

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