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Thursday, December 12, 2019

Illusory truth effect

The illusory truth effect (also known as the validity effect, truth effect, or the re-iteration effect) is the tendency to believe false information to be correct after repeated exposure. This phenomenon was first identified in a 1977 study at Villanova University and Temple University.

When truth is assessed, people rely on whether the information is in line with their understanding or if it feels familiar. The first condition is logical, as people compare new information with what they already know to be true. Repetition makes statements easier to process relative to new, unrepeated statements, leading people to believe that the repeated conclusion is more truthful.

In a 2015 study, researchers discovered that familiarity can overpower rationality and that repetitively hearing that a certain fact is wrong can affect the hearer's beliefs.[4] Researchers attributed the illusory truth effect's impact on participants who knew the correct answer to begin with, but were persuaded to believe otherwise through the repetition of a falsehood, to "processing fluency".

The illusory truth effect plays a significant role in such fields as election campaigns, advertising, news media, and political propaganda.

(From Wikipedia, the free encyclopedia)

Big lie: “If you tell a lie big enough and keep repeating it, people will eventually come to believe it. The lie can be maintained only for such time as the State can shield the people from the political, economic and/or military consequences of the lie. It thus becomes vitally important for the State to use all of its powers to repress dissent, for the truth is the mortal enemy of the lie, and thus by extension, the truth is the greatest enemy of the State.” --Joseph Goebbels, Adolf Hitler's Propaganda Minister

“Think of the press as a great keyboard on which the government can play.” --Joseph Goebbels

7 comments:

Anonymous said...

The American Voter - and Hellary suppporters

Anonymous said...


Hence the BIG RUSH to impeach the President.. gotta get this done while we can still stifle the opposition.

Anonymous said...


"..As lawmakers started up the second day of debate on articles of impeachment in the House Judiciary Committee, Republicans on the panel launched a procedural fight and accused the Democrats of violating their own rules.

Rep. Doug Collins, the ranking Republican on the committee, argued House rules require the chairman to schedule a minority hearing day, where they call their own witnesses. He said Mr. Nadler ignored their request in favor of rushing through the process."

Anonymous said...

This is a trademark tactic of Communists.
Recently Chris Wallace stated Trump was a threat to freedom of the press when the correct narrative is Trump is a threat to a press that is not free, a press that has been co-opted by a party, a one sided narrative sometimes subtle, sometimes not. Of course he is going to point out when press deligitimizes itself with favoritism.
When George Stephanopolis left the Clinton White House and went to ABC he was considered to be an anchor or journalist. Nothing could be farther from the truth. He is one of many DNC media plants controlling the narrative for the party comrades.
Making America great again starts with freeing all media outlets from DNC influence and control.

Anonymous said...

An illusory truth:

RUSSIA HACKED THE DNC AND HILLARY.

The fact is that not a single U.S. government agency examined those computers.

The INTELLIGENCE COMMUNITY based it all on the claim of Crowdstrike, the contractor working for, and paid by, the DNC.

Anonymous said...

Yes so true, people actually believe the Democrat Party is for the black people, working people, and small businesses.

Anonymous said...


Excellent point, 5:07. Debbie Wassermann-Schultz was guarding that server with her life.