As antitrust investigations into Google heat up, business owners are speaking out against one of the company’s ad practices, known as “conquesting.” Edible Arrangements CEO Tariq Farid says the practice is “killing” business for his franchisees, and Basecamp CEO Jason Fried called the tactic “a shakedown” and “ransom.”
Business Insider reports that a number of business owners are speaking out against Google’s advertising practices as antitrust investigations into the Silicon Valley tech giant heat up. Specifically, a practice known as “conquesting” has been described by some business owners as “a shakedown” and “a ransom” by Google. Conquesting involves Google allowing competitors to buy ads specifically targeted at searches for company’s names, resulting in ads showing up for their products above the organic search results Google users searched for.
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2 comments:
This what happened when a group of intelligence employees began to operate a Psyop as if it were a business.
What started as a spy tool (search engine) morphed into a real business. Now there are non-business people operating a business.
The bosses will let them know to cut it out.
No need for lawyers and courts
About time they go after Google.Small business can’t outspend Home Depot and the like to get good positioning for your ads and there is nowhere else to go,google is it.
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