FDA releases anti-vaping ads to air on ESPN, MTV

The Food and Drug Administration (FDA) is releasing its first anti-vaping television ads Monday targeting teens as part of its “The Real Cost” Youth E-Cigarette Prevention Campaign. A statement said ads will run on ESPN, TeenNick, CW and MTV, along with music sites and social media.

The ads, titled “Magic,” feature street magician Julius Dein turning teens’ vapes into cigarettes. Dein’s YouTube channel has almost 800,000 subscribers, his Twitter has over 80,000 followers and he’s appeared in videos with several celebrities, according to the FDA.

“Did you know that if you vape, you are more likely to start smoking cigarettes?” Dein asks a stunned group of young people after the e-cigarette in one teen’s hand disappears and is replaced by a traditional cigarette. “It’s not magic, it’s statistics.”

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