Marketing on the Blood of Innocents

The horrific mass murder at Marjory Stoneman High School in Parkland, Florida, almost two weeks ago elicited the same calls for gun control that we expect after every such incident. Leftists rush to blame the tool and law-abiding citizens instead of the cultural cesspool they themselves have cultivated. The National Rifle Association is always a leftist target, though this time the rate of fire has increased, and it’s yielding some results that will affect NRA members.

Dozens of companies offer partnership discounts to the NRA’s five million members — and many of those companies are caving to leftist pressure by cutting those ties. Allied Van Lines, Avis Budget Group, Chubb, Delta Air Lines, Enterprise (including Alamo and National Car Rental), First National Bank of Omaha, Hertz, Metlife, North American Van Lines, Paramount Rx, SimpliSafe, Starkey Hearing, Symantec, TrueCare and United Continental all announced within the last few days that they are discontinuing NRA discount or affiliate programs. More may follow in the near future. On the other hand, FedEx announced it will not succumb to the #Resistance … albeit while calling for a ban on semi-automatic rifles.

Make no mistake: These companies think they’re serving their own bottom line.

For perspective, here’s a list of companies that have no trouble donating to Planned Parenthood, which kills more than 300,000 children every year..

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