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Wednesday, February 22, 2017

The 'Haze Craze': Beer Lovers' Newfound Obsession With Murky IPAs

About 13 years ago, The Alchemist brewery in Waterbury, Vt., released a new IPA called Heady Topper. The brewer, John Kimmich, had decided to neither filter nor pasteurize the beer — both common methods of extending a commercial beer's shelf life. The result was an IPA thicker with the microscopic compounds and particulates that add flavor and aroma. Customers noticed and praised the beer as being especially tasty.

They also noticed the beer's appearance: Heady Topper was unusually murky and opaque, almost like orange juice. Even though Kimmich says the beer's turbidity was never a concern of his, it became a point of focus for many of his customers. Other brewers noticed, too, and some began making their own hazy IPAs. For the next decade, the style remained modestly popular as an East Coast specialty.

Then, a few months ago, hazy IPAs exploded onto the national beer scene. No one can explain this sudden explosion, but beers with the appearance of pulpy fruit juice have swept across the country since then. The phenomenon is now billed the "haze craze." And in the past several months, these so-called New England IPAs have hit the West Coast like a wild dust storm.



Anonymous said...

When I lived in Seattle in 2008-2009, they had unfiltered beers at every bar I went to, on tap.

Anonymous said...

None of my home brew gets filtered.

Anonymous said...

Filtering takes out so much of the goodness.

Anonymous said...

It's like the difference between freshly pressed apple cider and grocery store apple juice.

Anonymous said...

Shelf life, you ain't drinking fast enough son.

Anonymous said...

Bunch of snowflakes....Colt 45 was around long before the "fruitie" IPA's and "murky" brews....get a real beer, Bud Ice or the Colt 45 don't need a sissy slice of orange or lime, drink it like a man! Save the extra money those "fake" brews cost and pay down your college loans or rent your own apartment and move out of mommy's and daddy's basement!!!.