In yet another effort to completely and totally dominate the shopping world, Amazon has apparently started a few private label clothing brands and has been quietly shilling apparel and accessories under those trademarked names with nary a press release to let anyone know.
WWD cites KeyBanc Capital analyst Ed Yruma, who said the company has introduced at least seven private label fashion brands recently: Franklin & Freeman, Franklin Tailored, James & Erin, Lark & Ro, North Eleven, Scout + Ro and Society New York.
There’s a range of items for sale from the brands: men’s dress shoes, suits, and other clothing; women’s clothing and accessories; and children’s apparel. The brand with the most items for sale focuses on women’s dress and handbags, called Society New York.
The prices seem to fall in the middle of the road, with dresses for $66.60 on Lark & Ro and tops for $31.41. A Franklin Tailored man’s suit costs $247.97, with ties for around $25.