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Thursday, February 25, 2016

Amazon Now Selling Clothing Under Its Own In-House Brands

In yet another effort to completely and totally dominate the shopping world, Amazon has apparently started a few private label clothing brands and has been quietly shilling apparel and accessories under those trademarked names with nary a press release to let anyone know.

WWD cites KeyBanc Capital analyst Ed Yruma, who said the company has introduced at least seven private label fashion brands recently: Franklin & Freeman, Franklin Tailored, James & Erin, Lark & Ro, North Eleven, Scout + Ro and Society New York.

There’s a range of items for sale from the brands: men’s dress shoes, suits, and other clothing; women’s clothing and accessories; and children’s apparel. The brand with the most items for sale focuses on women’s dress and handbags, called Society New York.

The prices seem to fall in the middle of the road, with dresses for $66.60 on Lark & Ro and tops for $31.41. A Franklin Tailored man’s suit costs $247.97, with ties for around $25.


1 comment:

Anonymous said...

I've just deleted a bunch of amazon links I had saved, and am going to go elsewhere as much as possible.
My last ordered item said nothing about shipping delays on the order page, but after I ordered (with free shipping over $35, which has now gone up to $49) I get an estimated delivery date about a month later. 4 weeks.
Amazon is getting to be just like Walmart. Way too big to care about you and I. They didn't even have a customer service link where I could ask about the shipping delay. It was take-it-or-leave-it.
I'm going elsewhere as much as possible.