(CNSNews) – Faith Driven Consumer, a Christian organization that rates businesses and brands according to their embrace of Christians and their values, has launched a new campaign to allow shoppers to have a voice during the Christmas gift-buying season.
“ChristmasBUYcott.com builds on last week’s launch of the 2016 Faith Equality Index,” a press release announcing the campaign stated. “The Faith Equality Index annually rates, on a 100-point scale, how well brands acknowledge Faith Driven Consumers (FDCs) by welcoming, embracing, and celebrating them.”
The index ranks corporations and businesses on a scale from 0 to 100 on a wide range of “scorecard” issues, ranging from using the word “Christmas” in its advertising, to public support from legislative, judicial and/or regulatory protections for religious liberty and incorporating Christianity as a recognized category of corporate diversity.
“This index is the benchmark tool FDCs use to make consumer choices—through the lens of their biblical worldview,” the press release stated.
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3 comments:
I consider myself a Christian , however if David killed Goliath and I'm sure he went Heaven , I too will fight fire with fire.
I've had it with the muslims , I've had it with the atheist I've had it with AFLCO . Guess you could say I've had it. I cannot say the word Obama without puking.
Complete crap.The ignorant masses will still jam pack all of the businesses & couldn't give a crap if Satan himself was working a cash register.I saw Christian men and women ramming their way through crowds of people last Black Friday,knocking packages out of peoples hands and fighting over store items.Oh sure,they'll gladly boycott the businesses listed by this bunch..not.
@ 3:00 How can you identify a Christian standing in line...LOL Such a damn liar !
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